How Often Should You Blog on Your Website

Once you decide that you want to blog on your website to improve your SEO and traffic numbers, you’re probably wondering how often should you blog. Honestly, there is no one-size-fits-all answer when it comes to deciding your blogging frequency. But within this post, I’ll take you through a few questions to practically determine how often you should blog. Lofty goals are great. But if you feel like you’re constantly falling short of what you “should” do, then your willingness to keep putting in the work is going to disappear. And that’s what we want to avoid.

Consider your Blogging Capacity

The first question I want you to ask yourself is this: how much time do you have to blog each week? In just a few minutes, I’m going to give you some blogging frequency recommendations. But I want you to temper that recommendation with your own personal capacity.

If long-form, evergreen content is where you’re spending most of your marketing time in your business, then I’d expect to see blogging towards the top of your priority list. But despite how important blogging is to you, if you’re wearing all the hats as a business owner and trying to juggle lots of tasks each week, you will inevitably be limited by your time. And that’s ok!

notebook to plan how often should you blog for marketing your business online

What matters is that you continue to make progress and publish new blog posts. The goal with your blog is to bring in more traffic to your website via a library of helpful, detailed, unique content. If you’re looking for a ballpark number for how often you should blog, check out my recommendations below.

And be sure to read the last section on existing content because it applies to everyone!

How Often Should You Blog if You Have Less than 30 Blog Posts

If you fall into this category of having 30 posts or fewer on your blog, you’re probably relatively new to blogging. Or maybe you’ve had your blog up and running for awhile, but you just haven’t been consistent. Here is my recommendation for you:

Try to create one new blog post each week or every other week if you can (2-4 times per month). Remember, your own personal capacity is ultimately going to dictate your blogging frequency. While this blogging timeline is a bit fast-paced, quality is still extremely important here.

I have an entire module inside the SEO Basics Course devoted to Content Quality. Why? Because Google (or any other search engine) won’t choose to index your content if it’s crappy. Plain and simple. Just because you publish a new post, doesn’t mean a search engine has to care about it. If you feel like the quality of your posts is starting to suffer then give yourself more time to write these blog posts.

Once you hit the benchmark of having 30 high-quality, helpful posts on your blog, move on to the next phase.

How Often Should You Blog if You Have More than 30 Blog Posts

Congratulations on hitting this milestone! Your blog is becoming a valuable resource to your business. Yay! So now what? Do you abandon blogging altogether? Should you still blog once or twice a month? Here is my new recommendation for you:

Moving forward, I would encourage you to blog once every three months at the absolute minimum. The reason for that is because I don’t want your website and blog to start to look stale or old in the eyes of search engines. Ideally, I’d love to see you publish a new blog post once per month, if possible. You’ll continue to grow your library of helpful content and maintain engagement with your existing blog followers.

I also mention in my “Is Blogging Important” article that you can use your well thought out blog posts to guide your overall content marketing strategy. If you’re following along with this idea of repurposing to save you time and effort with your marketing, then blogging is the base of your marketing plan anyway. No need to stop using that marketing template!

Updating Existing Blog Posts

While the main focus of this post is to help you decide how often you should blog, I don’t want you to skip over your existing blog posts. Refreshing old content can be an easy “quick win” opportunity to increase your website traffic.

This is a process that I believe every website owner should go through at least once or twice per year.

There may be blog posts in your library that are several months of even several years old. Maybe they were written before you knew a single thing about SEO. We all start somewhere, right? Or perhaps you wrote those posts with SEO best practices in mind, but you haven’t reviewed them in a really long time. This is what I want you to do:

Choose Which Blog Posts to Review

Look back at your existing blog posts and decide which ones you really want potential clients/customers to find online. Don’t stress over old posts that are personal in nature, don’t reflect your current level of work, or discuss topics/products that you no longer want to deal with. Instead, look for those existing posts that still apply to the type of client/customer that you want to attract online.

top of dark blue shopping bag with paper handles

Also, think about the Buyer’s Journey of your ideal client or customer. What content have you already written on your blog that is meant to bring them to your site BEFORE they are ready to buy? This is the type of content that will generate more income.

This is the first, less technical method you can use to filter through your old blog posts. This should help you recognize which ones deserve a refresh. But using concrete data will help you make even better choices.

Look at the Data Inside of Google Search Console

Google Search Console (GSC) provides you with a wealth of SEO data from your website and blog. If you’ve never created an account before, you can follow along with this Google Search Console setup tutorial here.

By looking at the overall performance of your pages on GSC, you can find pages or posts that are already ranking semi-well in online search. Basically, Google is already saying, “Hey, I really like this piece of content. Good job!” You’ve already curried favor. Great.

Now, all you need to do is beef up that page or post a bit more. If you aren’t sure how long your blog post should be to rank well, check out this article for my word count tips! Make it more SEO-friendly via on-page optimization. Check that the information is up-to-date and accurate. And finally, ensure that it’s as detailed, unique, and helpful as it can be.

chart of current page ranking data inside of Google Search Console

I’d look for content that has an average ranking position of 11-20 within the past 30-60 days. You can see fast improvements from these pieces of content that are already ranking well versus trying to get quick results from a page/post that’s not doing so hot.

Go to the “Performance” section inside of Google Search Console. Ensure that “Average Position” is checked at the top of the chart. Scroll down to the bottom of the chart and click over to the “Pages” tab. Then click on the word “Position” in the far right-hand column to sort by the average position.

Now you can see which pages are ranking high up in the search results already versus which ones could use improvement.

My hope is that you now have an idea of how often you should blog based on within your own limits and current blog size. Not needing to blog every single day is one of the reasons why I’m so dang passionate about using SEO for marketing your business. If you’d like help learning how to optimize your blog posts for SEO and being strategic with your content, I’d love to work with you inside of a personalized SEO audit. You can find all of my SEO audit options on the Services Page of my website. Now go create an intentional, practical blogging plan for yourself!